Dating email subject line examples native american burial sites dating back
This doesn’t mean you need to reveal everything but, assuming your email is actually targeting a relevant segment, being upfront and honest will get opens.
Take this example from Linked In: They let you know exactly what the email is about, reveal a little information to entice you and then leave you with a sense there is more to learn.
It’s important to be clear about each campaign you’re working on as, just like writing any other copy, a lot of psychology is at play when it comes to the subject line.
Spend time ensuring your emails are helpful and you won’t have this problem, allowing you to send emails in series that really convert.
You will commonly read that shorter subject lines increase opens.
Get Response take this one further and actually include the ‘position’ the recipient is at in the series.
This is really useful as it clearly identifies the email and, assuming the customer has had a positive experience with earlier emails in the series, adds to the power of the subject line, increasing opens.
Sometimes it’s a DOOZY, like misidentifying a donor, sending to the wrong list, or using inappropriate phrases as placeholder text (stupid headline here! One thing is certain — press send enough times and you will make a mistake. Sometimes the oops email performs better than the original in terms of opens and click-throughs. ” Emails How to Recover from Email Mistakes (pdf) Oops!